Fireside Hearth & Home Offers Retail Partnership Program

Program allows independent dealers to leverage national retail brand and expert business systems and practices

Fireside Hearth & Home™, the nation’s leading hearth retail and service brand, announces a new Retail Partnership Program to give independent dealers an opportunity to leverage the collective power and promotion of the Fireside Hearth & Home retail and service brand. In addition, the program provides access to industry-leading business systems and processes, as well as marketing, merchandising and training best practices to enhance showrooms and the ability to sell hearth products and services.

“To get the most out of today’s fast-paced retail environment requires implementing best practices across an organization from operations to marketing to merchandising to training,” says Katie Erickson, vice president, Fireside Hearth & Home Retail Development, Hearth & Home Technologies. “We developed the Fireside Hearth & Home Retail Partnership Program as a way for independent dealers to tap the expertise of the nation’s leading fireplace retail brand and gain support in key business functions that will help grow their business. The program gives dealers the best of both worlds by allowing them to keep their independence as a business owner yet still be a part of a national branding effort.”

Dealers interested in the program should contact their Hearth & Home Technologies’ sales representative or call Brian Smith, director, business development, or Katie Erickson, vice president, retail development, Hearth & Home Technologies, at (800) 669-4328.

Fireside Hearth & Home is the retail and distribution division of Hearth & Home Technologies, the world’s largest fireplace manufacturer. Fireside Hearth & Home offers more than 50 years of hearth experience, as well as the most recognized brands in the industry with Heat & Glo™, Heatilator® and Quadra-Fire®. It is America’s #1 destination for fireplaces and hearth accessories. For more information on Fireside Hearth & Home and retail locations, visit www.firesideusa.com.